COCA-COLA
FUTURE FLAMES

Coca-Cola will give the once-in-a-lifetime chance to carry the Olympic Torch on the London 2012 Olympic Torch Relay to the young people who use their passions to inspire others. The Future Flames campaign will allow people to indicate someone who can inspire others with their personal abilities.

COCA-COLA
FUTURE FLAMES

Coca-Cola will give the once-in-a-lifetime chance to carry the Olympic Torch on the London 2012 Olympic Torch Relay to the young people who use their passions to inspire others. The Future Flames campaign will allow people to indicate someone who can inspire others with their personal abilities.

PROBLEM

Working with other agencies in order to align the art direction for the campaign, set the scene and inspire young people to participate searching for Future Flames. Celebrate through user generated content and create digital amplification for the campaign.

PROBLEM

Working with other agencies in order to align the art direction for the campaign, set the scene and inspire young people to participate searching for Future Flames. Celebrate through user generated content and create digital amplification for the campaign.

SOLUTION

The digital amplification will be implemented in 3 stages divided across 4 months: 

Inspire
Setting the scene (Youtube takeover, Facebook pool, Leaderboard ad)

Participate
Star judges and performers searching for future flames (Spotify ad, Rich MPU, Geolocated ad)

Celebrate 
User generated content (Facebook sponsored story, Facebook like, Rich MPU)

SOLUTION

The digital amplification will be implemented in 3 stages divided across 4 months: 

Inspire
Setting the scene (Youtube takeover, Facebook pool, Leaderboard ad)

Participate
Star judges and performers searching for future flames (Spotify ad, Rich MPU, Geolocated ad)

Celebrate 
User generated content (Facebook sponsored story, Facebook like, Rich MPU)