THE MONEY
ADVICE SERVICE

The Money Advice Service helps colleagues across the public sector deliver policy objectives and public services efficiently and effectively, from a network of offices across the UK.

THE MONEY
ADVICE SERVICE

The Money Advice Service helps colleagues across the public sector deliver policy objectives and public services efficiently and effectively, from a network of offices across the UK.

PROBLEM

Develop the Financial Health Check application, which will be a multi-layered modular online application. It will enable users to review the health of their finances in a holistic way, identifying any areas of risk. Its output will provide a personalised action plan to improve the user's overall financial situation and improve aspects of their financial capability. It is intended to contribute to overall positive behavioural change.

PROBLEM

Develop the Financial Health Check application, which will be a multi-layered modular online application. It will enable users to review the health of their finances in a holistic way, identifying any areas of risk. Its output will provide a personalised action plan to improve the user's overall financial situation and improve aspects of their financial capability. It is intended to contribute to overall positive behavioural change.

SOLUTION

Help people better manage their money by steering them towards proactive improved financial capability. Help users review their finances, identify any areas of financial risk and produce recommended courses of action. Integrate the application into Money Made Clear site and capture existing content, tools and calculators in a relevant way. Make the application actionable to change people’s behaviour and build their financial capability. The unbiased guide to managing your money!

SOLUTION

Help people better manage their money by steering them towards proactive improved financial capability. Help users review their finances, identify any areas of financial risk and produce recommended courses of action. Integrate the application into Money Made Clear site and capture existing content, tools and calculators in a relevant way. Make the application actionable to change people’s behaviour and build their financial capability. The unbiased guide to managing your money!

ON TRACK

The unbiased guide to managing your money.
Interactive / Smart / Multi-layered Approach / Actionable / Syndicatable Portable / Extensible / Secure / User-friendly / Engaging / Saveable

ON TRACK

The unbiased guide to managing your money.
Interactive / Smart / Multi-layered Approach / Actionable / Syndicatable Portable / Extensible / Secure / User-friendly / Engaging / Saveable

RESULTS

The project was set to be an online tool to help people deal with their finances. Later the visual direction defined for this tool was used as a direction by the branding agency in charge of the new brand for The Money Advice Service.

RESULTS

The project was set to be an online tool to help people deal with their finances. Later the visual direction defined for this tool was used as a direction by the branding agency in charge of the new brand for The Money Advice Service.